Reaching People: A Conversation with Ted Beattie, Retired President of the Shedd Aquarium
Since starting at the Cincinnati Zoo in the late 1970s to his retirement from the Shedd Aquarium in 2016, Ted Beattie was one of the most iconic and well-respected leaders in the zoo and aquarium profession. His work in marketing paved the way for zoos to market their exhibits and bring in guests through events and experiences like Zoo Lights and Boo at the Zoo. Beattie helped put both Zoo Knoxville and the Fort Worth Zoo on track to grow and develop during his stints as dire